Jul 06, 2022
In Welcome to the Forum
Over the phone number list past six months, we've published research reports based on the phone number list results of our annual content marketing survey. Each focused on a specific vertical. Today we're launching B2B Enterprise phone number list Content Marketing 2016: Benchmarks, Budgets, and Trends — North America sponsored by Marketo. This report shows how B2B companies with more than 1,000 employees approach content marketing. If you've read any of my blog posts on previous reports, you'll know that a pattern emerged from our latest round of research: marketers reported lower overall content marketing effectiveness compared to to a year ago. The phone number list story is no different for enterprise marketers: Only 22% of enterprise marketers said their organization was effective, down from 28% the previous year. Of all the B2B company sizes we studied, it's the phone number list lowest reported effectiveness (30% of B2B marketers said it was effective). It makes sense that you can't be successful if you don't know how your organization defines success. Granted, this definition varies by company, but when we asked the phone number list survey question, “In your organization, is it clear what an effective or successful content marketing program looks like?” only 29% of B2B marketers said yes. However, when we look at marketers who rated their company phone number list as “most effective” at content marketing, 64% said they know what success looks like. Just because we can post doesn't mean we should. It's clear that most phone number list companies around the world just started posting across multiple channels because they could, with no clear indication of the organizational goals behind it. It's one of those times when we really have to stop and look at what we're really producing and why. When everyone on the phone number list team knows what's going on, chances are they'll do better. Our study shows that 34% of enterprise marketers meet daily or weekly to discuss the phone number list progress/results of their content marketing program (and 49% said the meetings were helpful regardless phone number list of how often).