Jul 28, 2022
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Image optimization is often overlooked when it comes to SEO. However, image optimization has a number of benefits that include: Improved load speed. More traffic you can get from Google Images. More engaging user experience. Improved accessibility. Image issues can be found in the main audit report: Site Audit > Reports > Images. Image issues via Ahrefs' Site Audit Broken images Priority: High Broken images cannot be displayed on your website. This makes for a bad user experience in general but can also look spammy, giving visitors the impression that the site is not well maintained and professional. This can be especially problematic for anyone who monetizes their website, as it can make the website seem less trustworthy. Image file size too large Priority: High Large images on your website can seriously impact your site speed and performance. Ideally, you want to display images in the smallest possible size and in an appropriate format, such as WebP. The best option is to optimize the image file size before uploading the image to your website. Tools like TinyJPG can optimize your images before they’re added to your site. If you are looking to optimize existing images, there are tools available, especially for more popular content management systems (CMSs) like WordPress. Plugins such as Imagify or WP-Optimize are great examples. HTTPS page links to HTTP image Priority: Medium recommended name is what makes affiliate marketing such a powerful pillar of digital marketing. HTTPS pages that link to HTTP images cause what is called “mixed content issues.” This means that a page is loaded securely via HTTPS. But a resource it links to, such as an image or video, is on an insecure HTTP connection. Mixed content is a security issue. For those who monetize sites with display ads, it can even prevent ad providers from allowing ads on your site. It also degrades the user experience of your website. By default, certain browsers restrict unsafe whatsapp number list resource requests. If your page relies on these vulnerable resources, it may not function correctly if they are banned. Missing alt text Priority: Low Alt text, or alternative text, describes an image on a website. It is an incredibly important part of image optimization, as it improves accessibility on your website for millions of people throughout the world who are visually impaired. Often, those with a visual impairment use screen readers, which convert images into audio. Essentially, this is describing the image to the site visitor. Properly optimized alt text allows screen readers to inform site users with visual impairments exactly what they are seeing. Alt text can also serve as anchor text for image links, help you to rank on Google Images, and improve topical relevance.