Jul 31, 2022
In Welcome to the Forum
In the last three years, we’ve published: 256 blog posts 181 YouTube videos 260 email newsletters 3,000+ tweets 3 courses Of course, I’m far from the only person responsible for this output. But I think it’s safe to say that our team knows a thing or two about successfully creating and scaling content. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. In this guide, you’ll learn how to do the same for your business, step by step. But first, let’s make sure we’re on the same page… What is content creation? Why is content creation important? How to create content How to scale content creation What is content creation? Content creation is the process of finding topics to attract your target audience, then planning, creating, and publishing content about those topics. Why is content creation important? Content is important because it’s an effective mechanism for pulling people into and down your marketing funnel. If you’re unfamiliar with the concept of a marketing funnel, it’s a visual representation of the process of attracting and retaining customers. Here’s how it works: People first become aware of your brand. Their interest and desire then builds until they consider buying what you’re selling. Eventually, they take action and become customers. If your product or service impresses them, they’ll become loyal customers and potentially even advocates of your brand. But here’s the thing: Not everyone who becomes aware of your brand will desire your product. Not everyone who desires your product will consider buying. Not everyone who considers buying will buy, and not everyone who buys will become a loyal brand advocate. That’s why the marketing funnel is funnel-shaped; people fall out of the process at every stage. What does this have to do with content? Content doesn’t only have the power to pull people into your marketing funnel but also to increase the efficiency of your funnel. For example, our keyword research guide ranks high in Google for “keyword research” and receives an estimated 5.6K search visits per month. This attracts our target audience and improves brand awareness: But that’s not the only thing this guide does. It also creates interest and desire for our product by showing readers how to solve their problem using Ahrefs. Of course, most readers won’t consider buying our product and taking action after reading this one post. That’s why we have hundreds of blog posts. We build interest and desire through repeated exposure to our product and brand. For readers that hit the consideration stage of our funnel, content like our “Ahrefs vs.” page promotes action by showing how our product compares favorably to the competition. For those that become customers, our blog posts, courses, and dedicated help section promote loyalty and advocacy by teaching them how to get the most out of our product.