Apr 10, 2022
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changes to the website architecture and internal silo linking. However, in our experience, every SEO tactic is amplified once silos are in place. Case Study #1: company employee list Manufacturer of Custom Specialty Home Building PartsThis client came to us because of a Penguin link penalty. But they also wanted us to migrate their site from a .net domain to their , and from a custom CMS to WordPress. We found this to be the perfect opportunity to silo their content. For this commitment, we carried out the following operations: Link pruning Physical and virtual silo Revamped navigation Internal contextual link to related pages Breadcrumb link Targeted anchor text Optimization of the title tag and the meta company employee list description on the pageHere are the results: 107% increase in organic traffic year over year, from around 9,000 visits per month to around 20,000 visits per month30,000 additional organic visits year-over-year in Q490% increase in online revenue tracked year-over-year88% increase in the number of transactions in one yearOrganic search traffic in Q4 2015 vs. Q4 2016 Siloing drove a 107% increase in organic search traffic from Q4 2015 to Q4 2016. Click to enlarge. Case Study #2: Insurance Plans and Easy Membership WebsiteThis client had a new domain with very little content. They needed to identify the best keywords to target and supporting content that would help them strengthen their primary keywords. company employee list The site architecture and internal linking structure should be established. Here's what we did: Physical and virtual silo Revamped navigation Internal contextual link to related pages Breadcrumb link Targeted anchor text Optimization of the title tag and the meta description on the .